Top 10 reasons to use Magento as an Ecommerce Store Development Platform

If you are looking for the best ecommerce development platform for your ecommerce website as sturdy foundation, then Magento can help in creating better performing ecommerce websites. It is one of the most well-touted and widely used ecommerce website development systems in the world.

There’s a lot to discover about Magento and its capabilities, but the best way of getting big picture in a nutshell is by delving into Magento’s biggest advantages. Here are ten of them:

  • Versatile Content management

You can build and customise your offerings on the fly by using intuitive, visual based page editor. If you are code deficient and want to alter basic functioning within the shopping cart, you can use the option to toggle a user-friendly content management interface.

  • Mobile friendly Configuration

Magento shopping carts are designed responsively in a way that make them seamlessly viewable on smartphones, tablets, and other devices. This mobile friendly configuration feature of Magento accommodates a consumer shopping trend that move towards mobile usage.

  • Advanced search engine optimisation

Magento is built with SEO efficiency in mind, imparting your products a better chance to appear on Google, Bing, and beyond. Magneto facilitates better optimisation of eCommerce sites. If your website is developed on Magento, you can efficiently manage page traffic, landing page, duplicate content, indexing etc.

  • Magento is powerful and spacious

Magento can support up to 500,000 products, and manage more than 80,000 orders per hour. This simply indicates lots of scope for future growth between one or more shopping carts built on the same site. Magento has special hosting needs for load speeds and optimum performance. You need to get prepared for extra hosting expenses.

  • Built in upsells and cross sells

By using Magento, you can easily enhance user experience and increase sales potential. It allows you to add prompts to browse product related options and checkout pages. You can find relevant accessories, similar product cross sells and more in the margins.

  • Easy third-party integrations

Magento gives you freedom of connecting your ecommerce experience with PayPal, Google shopping, Mail chimp, eBay, QuickBooks and more. The open source ecommerce platform, Magento allows business owners to include Google analytics and other relevant third-party integrations to their website to aid in data analysis.

  • Strict security permissions

You can keep your site safe and manage internal access intelligently with options of customising multiple levels of security permissions. CAPTCHA-equipped login screens, standard PCI data security, and a secondary password prompt to give extra defence against unwanted breaches.

  • Filtered search for intelligent shopping

Dynamic search features of Magento allow users to filter products according to a multitude of parameters. Magento makes use of a unique search terms cloud, recently compared and viewed products, product tag filters, product reviews, and ability to configure search with auto suggested terms.

  • Marketing tools

Magento ecommerce websites have numerous marketing tools and technologies to promote your business. Marketing and promotional options like Private sales, catalog promotional pricing, landing page tools for campaigns, flexible coupons, bundles products, multi tire pricing, etc are among popular tools.

  • No Geographical boundaries

Language and currency are considered significant factors when an online store caters to a wide geographical audience. Unique features and robust functionality of Magento blur these boundaries and you can shop from almost any corner of the world.

The bottom-line

Incorporating Magento ecommerce open source platform for ecommerce website development can offer plethora of advantages. Ecommerce website design and development companies in Sydney can help you experience seamless product management, easy third-party integration, and user-friendly shopping experience that drive business growth. Magento powered online stores deliver services that are convenient, fast, and acceptable as per the changing tastes and preferences of consumers. Magento once incorporated to your business endeavours, can make your life a lot easier.

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Make huge revenue strides with Magento 2.0

If you are an enterprise giant or a small start-up, you will require an ecommerce platform that can go a long way in determining your success. It is difficult to parse through plethora of ecommerce options available today. Your success pivots on the ecommerce platform you choose. Even the minor differences in features of ecommerce platform can lay a massive impact on your net earnings.

Fortunately, there is an ecommerce platform which is lauded by small to large retailers for its shopping cart function, Magento. Magento is an open source eCommerce platform which hosts over 2000,000 merchant stores. Magento has come up with much improved and optimised version of the Magento 1 platform, Magento 2. Redesigned with performance in mind, Magento 2 offers improvement in performance and reduction in server load. You can take advantage of the major benefits that this new platform offers by upgrading to Magento 2.

Magento 2 has made the job of administering your site more efficient and simpler.  Let’s have a quick look at its administrative improvements.

Administrative Improvements:

  • Enhanced Product Creation

Now you can add products to your store more quickly and accurately with the new step by step product creation tools. By using this tool, you can add products up to 4 times faster in Magento 2.

  • Enhanced Data view and filtering

You can customise the attributes shown in data grid view without developer’s assistance. You can also customise your data views to match your individual needs. This feature allows you to see the data that you need to see by giving you clean and uncluttered interfaces.

  • Improvements in Admin Navigation

You can find more organised menus, cleaner and less cluttered admin interface in Magento 2. These enhancements ensure smaller learning curve and improved productivity for administrators.

  • Product Videos

You can easily add videos from YouTube or Vimeo supported by Magento 2. This feature offers a terrific opportunity to merchants to merchandise their products.

Bottom line

If you want to experience the new functionality and performance improvements of Magento 2, then don’t hesitate to contact magento developer sydney. You should consider upgrading to Magento 2 to register increased conversions and therefore revenue from your ecommerce website sydney.

Enhance usability of your Magento store using simple tips

It is extremely important for every ecommerce merchant to boost up sales and increase revenue. Magento offers them one of the internet’s leading eCommerce solutions to get started with their own store front. However, if you want a successful ecommerce store, you must concentrate on the usability of your ecommerce website.

If you emphasise on the usability, you can increase conversion rate, as your website will not be frustrating and confusing then. So, here are few simple tips that can enhance the usability of your Magento store…

  1. Aesthetically designed as well as easy to use navigation

Providing excellent user experience is the key to make a long-term relationship with your customers, enhance brand value and earn new customers consequently. So, if you want your customers to stay on your ecommerce store, you must make it simple for them to browse.

  1. Advanced search and prominent contact information

Customers come with an intention to buy something and if they don’t get that product they simply leave your website. So, make sure to provide advanced search functionality to them. This will help them get what they are looking for. Also, mention your contact information like address and contact number on your website in such a way that people who might want to speak to you or meet you in person can find it easily.

  1. Interactive shopping cart

Your shopping cart should be build such that your customers are able to see the purchase price of the product along with the delivery date. Also, they should be able to modify it.

  1. Wish list creation

It is not necessary that every customer purchase the products right away, some might want to select the products and then purchase later. So, give them the ability to save the selected items in their cart so that they can buy them whenever they want to.

  1. Clean order confirmation pages

Instead of cluttering the order confirmation page with other products, it is advisable to mere display the message that order has been confirmed.

Easy checkout, Product attributes and category fillers, Product reviews and testimonials, clean product pages, Newsletter subscription and SEO are some of the other key features that Magento experts incorporate to enhance usability of your online store.

However, if you want to maximise your conversions by implementing the best Magento practises in your online store, you must hire the best Magento development company and get your ecommerce store developed by experienced and certified Magento developers.

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