Top 7 Benefits of Ecommerce Web Development for Small Businesses

Electronic commerce popularly known as ecommerce simply means buying and selling of goods or services over the internet. The last era has witnessed an explosion of ecommerce web development with many businesses (small or large) developing their online stores. Ecommerce has become necessity for today’s businesses as without it, you’re simply limiting your potential for growth. With a well-designed website and top-class product quality, you can drive conversions and experience to a new level of growth.

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Here are some compelling benefits of owning an eCommerce website.

1. Low operational Cost

You don’t need much capital to run your online store as compared to the amount required for starting a physical store. Running an online store can save you money. Massive profits that you can earn from ecommerce store can offset any overhead costs associated with ecommerce store.

2. Accessibility and ease

Many people find online shopping convenient and easy as they can buy their favourite products from ease of home. The greatest benefit that you can derive from ecommerce websites is purchasing opportunities. Ecommerce websites offer rapid, appropriate and user-friendly purchasing opportunities with ease of transferring funds online. Because of eCommerce easy accessibility, you can save your lots of time and money by finding products online and buying them online right away.

3. Attract new clients with search engine visibility

If your online business has more search engine visibility, you will attract more people to your e-Commerce website. Traffic that originates from search engines is motivating merchants to invest in online marketing. For clients, it’s easy to visit ecommerce website than visiting markets. That’s why it’s getting easy to fascinate new clients and increase customer base.

 4. Selling Products Globally

E-commerce site allows you to sell your products or services globally, but on the other hand physical store is bounded by geographical boundary. This simply means you can trade without any geographical restrictions. Furthermore, m-commerce also known as mobile commerce has dissolved the remaining geographical restrictions.

5. Increase customer trust

Aesthetically designed and creatively developed websites help in gaining trust of your clients. They understand that if you are keeping your website updated with your latest offerings than you must be serving your clients in the best viable way.

6. 24×7 services

Ecommerce traders can offer services all the time as their online store will remain open 24/7/365. Ecommerce merchants can enjoy increased number of orders from boosted sales made via online stores. Though, it is also beneficial for buyers as they can purchase products anytime they need whether it is morning or midnight.

7. Keep Bird’s eye on buying behaviour of clients

It has become easy for ecommerce traders to keep a continuous eye on buying habits of buyers. This helps ecommerce merchants to identify buyer’s taste and preferences so that they can adapt their suggestion to match buyers’ desires. That’s the best thing with ecommerce. By meeting requirements of your customers continuously, you can build long term relationship with them.

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Conclusion

Ecommerce offers easy entry gate to the global market and helps in boosting your brand awareness in the online landscape. Remember, it’s crucial to use right keywords in your content, as this is what drive traffic to your website.

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Take Your Ecommerce Store To The Next Level With Magento

Help your business succeed in the digital space by integrating Magento ecommerce framework into your business. Laced with scalable ecommerce features, Magento is a leading enterprise class eCommerce development platform.

If you want to excel in your ecommerce ventures, then you must possess a profound knowledge of Magento. The Magento Enterprise Edition delivers out of the box, rich functionality and seamless integrations with third party solutions. Magento ecommerce solution ensures a truly fluid user experience.

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What is the speciality of Magento?

Magento offers a flexible and feature rich ecommerce solution to merchants, enabling them to meet a wide range of needs of customers. Backed by thousands of pre-built extensions, Magento offers advanced ecommerce functionalities.  With limitless inventory items and discounting options, Magento enables you to craft the perfect ecommerce solution. Secure payments and reliable shipping are the two functionalities on which customers place high priority, Magento enables you to integrate your payment and shipping methods of choice.

If we talk about SEO, then Magento outperforms other ecommerce platforms in terms of offering search engine friendly website which makes indexing of products and pages easy. Magento offers advanced tools that maximise SEO, so you can ensure that your brand is searchable and visible.

Who uses Magento?

Many leading brands around the world trust Magento for its flexibility and scalability. Global brands like Nike, Paul Smith, Olympus, and Nespresso use Magento for their ecommerce development projects. Australian brands such as Bing Lee, Harvey Norman, Kathmandu and Bonds, are some popular leading brands that choose Magento among other available ecommerce platforms.

Magento Platform Features

  • Product and catalogue management
  • Powerful Marketing Tools
  • Flexible shipping Methods
  • Advanced admin roles
  • Multiple store
  • Multiple languages
  • Analytics & Reporting
  • API integrations
  • Pre-built extensions
  • Faceted product filtering
  • Search engine optimisation friendly
  • Payment gateways and persistent shopping cart

Magento is open source ecommerce development platform, and hence it is cost effective. With Magento, you can customise your website to best suit your ecommerce requirements. Magento offers the flexibility that allows you to showcase your offerings in different currencies in different countries. Customers after using your products can leave their valuable feedback on the website which can eventually help you in detecting the flaws (if any) in the products and requirements of the customers.

Conclusion

If you want to develop a quality website using Magento, you should hire a professional Magento developer in Sydney to take the leading edge in the ecommerce industry. Choosing the right company for your website holds a vital role if you want to avail best out of Magento. A deep research about the web development company should be done before investing your time and money in finding the perfect match (developer) for your store.

Author

Tanuj Rastogi

Top 5 Reasons That Make Magento Best eCommerce Platform

Magento offers everything you need to start operating a powerfully built online store. World’s no. 1 eCommerce platform, Magento allows you to focus on engaging customers and growing business. It is fully integrated online shop with ecommerce features such as User Dashboards, Built in cross sell capabilities, multiple transaction options, product bundling, CMS options, advanced shipping and supplier management features, newsletter, and more.

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Here are top 5 reasons to consider Magento for your ecommerce store development.

1. Easy Integration

Most CMS platforms need additional apps or plugins to simplify the working of platform. It is worth noting that the online shopping platform that comes with the Magento can be easily integrated with readymade apps plugins and apps. Also, Magento has extensible APIs that allow you to connect to different apps like payment gateways, shipping and tracking, analytics and so on.

2. Modular architecture

Magento is highly modular and customisable. It enables you to perform deep customisations in both frontend (templates and layouts) and backend (observer, rewrites, grids, event). Etc. Magento offers customisable themes that allow you to customise your online store the way you want. You can also obtain any template to get the look you desire.

3. SEO friendly

With Magento’s advanced SEO friendly features, you can impart your offerings a wonderful opportunity to rank on all widely known search engines like Bing, Google, Yahoo and more. Magento’s source code comes with built in SEO optimised URLs, meta tags, site maps, descriptions, rewrites and category structure etc. Online stores built on Magento platform automatically ensure that your website is search friendly.

4. Mobile friendly

With the increasing no. of smartphone users, it has become vital for online shopping websites to go mobile friendly. Magento shopping carts are viewable on mobile devices and are completely responsive. Mobile optimised design enables merchants to engage with customer base visiting website from mobile devices and boost your google ranking.

5. Security

Magento takes security of its stores very seriously. Magento ensures strict safety of your site and allows you to manage internal access. It gives option to customise various levels of security permission. Magento treats security as a highly rated priority. Enterprise Edition comes equipped with secure payment bridge that offers PCI Data Security Standard (PCI PA-DSS).

Bottom Line

Without the personalised service, expert knowledge and strong industry experience of Magento experts Sydney, your business could struggle in gaining expected momentum in the competitive market. Ecommerce website developers in Sydney can provide you adequate technical support in your ecommerce venture.

Top 10 reasons to use Magento as an Ecommerce Store Development Platform

If you are looking for the best ecommerce development platform for your ecommerce website as sturdy foundation, then Magento can help in creating better performing ecommerce websites. It is one of the most well-touted and widely used ecommerce website development systems in the world.

There’s a lot to discover about Magento and its capabilities, but the best way of getting big picture in a nutshell is by delving into Magento’s biggest advantages. Here are ten of them:

  • Versatile Content management

You can build and customise your offerings on the fly by using intuitive, visual based page editor. If you are code deficient and want to alter basic functioning within the shopping cart, you can use the option to toggle a user-friendly content management interface.

  • Mobile friendly Configuration

Magento shopping carts are designed responsively in a way that make them seamlessly viewable on smartphones, tablets, and other devices. This mobile friendly configuration feature of Magento accommodates a consumer shopping trend that move towards mobile usage.

  • Advanced search engine optimisation

Magento is built with SEO efficiency in mind, imparting your products a better chance to appear on Google, Bing, and beyond. Magneto facilitates better optimisation of eCommerce sites. If your website is developed on Magento, you can efficiently manage page traffic, landing page, duplicate content, indexing etc.

  • Magento is powerful and spacious

Magento can support up to 500,000 products, and manage more than 80,000 orders per hour. This simply indicates lots of scope for future growth between one or more shopping carts built on the same site. Magento has special hosting needs for load speeds and optimum performance. You need to get prepared for extra hosting expenses.

  • Built in upsells and cross sells

By using Magento, you can easily enhance user experience and increase sales potential. It allows you to add prompts to browse product related options and checkout pages. You can find relevant accessories, similar product cross sells and more in the margins.

  • Easy third-party integrations

Magento gives you freedom of connecting your ecommerce experience with PayPal, Google shopping, Mail chimp, eBay, QuickBooks and more. The open source ecommerce platform, Magento allows business owners to include Google analytics and other relevant third-party integrations to their website to aid in data analysis.

  • Strict security permissions

You can keep your site safe and manage internal access intelligently with options of customising multiple levels of security permissions. CAPTCHA-equipped login screens, standard PCI data security, and a secondary password prompt to give extra defence against unwanted breaches.

  • Filtered search for intelligent shopping

Dynamic search features of Magento allow users to filter products according to a multitude of parameters. Magento makes use of a unique search terms cloud, recently compared and viewed products, product tag filters, product reviews, and ability to configure search with auto suggested terms.

  • Marketing tools

Magento ecommerce websites have numerous marketing tools and technologies to promote your business. Marketing and promotional options like Private sales, catalog promotional pricing, landing page tools for campaigns, flexible coupons, bundles products, multi tire pricing, etc are among popular tools.

  • No Geographical boundaries

Language and currency are considered significant factors when an online store caters to a wide geographical audience. Unique features and robust functionality of Magento blur these boundaries and you can shop from almost any corner of the world.

The bottom-line

Incorporating Magento ecommerce open source platform for ecommerce website development can offer plethora of advantages. Ecommerce website design and development companies in Sydney can help you experience seamless product management, easy third-party integration, and user-friendly shopping experience that drive business growth. Magento powered online stores deliver services that are convenient, fast, and acceptable as per the changing tastes and preferences of consumers. Magento once incorporated to your business endeavours, can make your life a lot easier.

Make huge revenue strides with Magento 2.0

If you are an enterprise giant or a small start-up, you will require an ecommerce platform that can go a long way in determining your success. It is difficult to parse through plethora of ecommerce options available today. Your success pivots on the ecommerce platform you choose. Even the minor differences in features of ecommerce platform can lay a massive impact on your net earnings.

Fortunately, there is an ecommerce platform which is lauded by small to large retailers for its shopping cart function, Magento. Magento is an open source eCommerce platform which hosts over 2000,000 merchant stores. Magento has come up with much improved and optimised version of the Magento 1 platform, Magento 2. Redesigned with performance in mind, Magento 2 offers improvement in performance and reduction in server load. You can take advantage of the major benefits that this new platform offers by upgrading to Magento 2.

Magento 2 has made the job of administering your site more efficient and simpler.  Let’s have a quick look at its administrative improvements.

Administrative Improvements:

  • Enhanced Product Creation

Now you can add products to your store more quickly and accurately with the new step by step product creation tools. By using this tool, you can add products up to 4 times faster in Magento 2.

  • Enhanced Data view and filtering

You can customise the attributes shown in data grid view without developer’s assistance. You can also customise your data views to match your individual needs. This feature allows you to see the data that you need to see by giving you clean and uncluttered interfaces.

  • Improvements in Admin Navigation

You can find more organised menus, cleaner and less cluttered admin interface in Magento 2. These enhancements ensure smaller learning curve and improved productivity for administrators.

  • Product Videos

You can easily add videos from YouTube or Vimeo supported by Magento 2. This feature offers a terrific opportunity to merchants to merchandise their products.

Bottom line

If you want to experience the new functionality and performance improvements of Magento 2, then don’t hesitate to contact magento developer sydney. You should consider upgrading to Magento 2 to register increased conversions and therefore revenue from your ecommerce website sydney.

Enhance usability of your Magento store using simple tips

It is extremely important for every ecommerce merchant to boost up sales and increase revenue. Magento offers them one of the internet’s leading eCommerce solutions to get started with their own store front. However, if you want a successful ecommerce store, you must concentrate on the usability of your ecommerce website.

If you emphasise on the usability, you can increase conversion rate, as your website will not be frustrating and confusing then. So, here are few simple tips that can enhance the usability of your Magento store…

  1. Aesthetically designed as well as easy to use navigation

Providing excellent user experience is the key to make a long-term relationship with your customers, enhance brand value and earn new customers consequently. So, if you want your customers to stay on your ecommerce store, you must make it simple for them to browse.

  1. Advanced search and prominent contact information

Customers come with an intention to buy something and if they don’t get that product they simply leave your website. So, make sure to provide advanced search functionality to them. This will help them get what they are looking for. Also, mention your contact information like address and contact number on your website in such a way that people who might want to speak to you or meet you in person can find it easily.

  1. Interactive shopping cart

Your shopping cart should be build such that your customers are able to see the purchase price of the product along with the delivery date. Also, they should be able to modify it.

  1. Wish list creation

It is not necessary that every customer purchase the products right away, some might want to select the products and then purchase later. So, give them the ability to save the selected items in their cart so that they can buy them whenever they want to.

  1. Clean order confirmation pages

Instead of cluttering the order confirmation page with other products, it is advisable to mere display the message that order has been confirmed.

Easy checkout, Product attributes and category fillers, Product reviews and testimonials, clean product pages, Newsletter subscription and SEO are some of the other key features that Magento experts incorporate to enhance usability of your online store.

However, if you want to maximise your conversions by implementing the best Magento practises in your online store, you must hire the best Magento development company and get your ecommerce store developed by experienced and certified Magento developers.

Do you have Magento Advantage? Explore it to kick start your business growth

Consumers deserve a great online shopping experience for an ever-changing digital landscape. Technological innovation and curiosity is what drives Magento developers in Sydney to help businesses adapt new communication and commerce technologies. Magento experts combine great ideas with clever technology to deliver exceptional brand experience across every digital touch points.

magento web design sydneyMagento provides a feature rich open source ecommerce solution that offer merchants complete control over the look, complete flexibility and functionality of their online store. Magento specialist offers ultimate ecommerce solution to companies which is completely scalable and backed by an extensive Magento support.

Magento web development companies give merchants the power to create sites that are tailored to meet their unique business needs. Read More »