What makes Magento a widely used and celebrated ecommerce platform potentially makes it one of the most targeted and vulnerable platforms for fraudulent activities.
Just a flaw in the code or an unmaintained extension or update can put your Magento store at risk for spamming, phishing, identity theft and website defacement.
Here are a few reasons that explain why security should be a vital consideration for ecommerce marketers regardless of their business size.Read More »
Every ecommerce marketer realises the significance of web content for their business. However, only the successful ones realise that there Magento store needs much more than a catchy description and product information to sell.
We researched and interacted with ecommerce specialists and Magento web development experts to know what content apart from descriptions and web copy can help ecommerce businesses sell more.
So, here it is.Read More »
There’s no denying that Magento has provided developers and ecommerce marketers across the globe unsurpassed flexibility and functionality to integrate into their online stores.
However, advanced features and functionality alone don’t help when it comes to driving conversions. Customer experience and satisfaction are equally crucial to improve conversions rates. No matter how innovative features you incorporate in your website, poor loading speed can irritate your customers and induce them to abandon your website.Read More »
The vast ecommerce realm comprises hundreds and thousands of marketers from just-started digital companies to long-established marketers.
While the digital market is said to be a downright challenging space and most businesses fail, some determined marketers manage to make it big on the ecommerce space.
Not only these successful businesses alter the way people buy and sell online but also leave significant impressions to be followed by striving marketers so as to operate effectively.
We just scrutinised a few such powerful ecommerce marketers and whittled down the most common tactics they all share. Let’s take a quick glance at these fundamental ecommerce success drivers.
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It’s not uncommon for online retailers to face brute-force attacks often. Like physical stores are vulnerable to thieves and crooks, e-retailers too have their fair share of fraudsters and hackers stealing sensitive credit card details and other confidential information from their ecommerce sites.
With advanced hacking and phishing tools and software galore on the web to fetch sensitive information like banking credentials and user passwords, swindlers and hackers, today, don’t necessarily require any additional skill or resources to perform fraudulent transactions. Read More »