A Simplified Approach to Designing a Functional Magento Store

As much as flexible and useful Magento as an ecommerce platform is, designing a Magento webstore is a complicated feat to take on. From studying user behaviour patterns to building wireframe structures, a lot goes into developing a Magento store that is appropriate to get launched.

That said, here’s a three-stage process of designing a successful Magento store that would help every Magento developer in Sydney, whether a beginner or a veteran.Read More »

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Key Considerations to Optimise Your Pay Per Click Campaigns for Success

Pay per click advertising gets a lot of hype for being one of the highly impactful marketing strategies for driving massive traffic to a website. But traffic and success don’t come easy with PPC.

You must put in a well-optimised PPC approach to ensure that you not only reach your marketing goals but get there fast and effortlessly.

Who should you target?

The success of an advertising campaign largely depends on the target market. A thorugh understanding of the targeted audience is essential to create ads that appeal to the right prospects and perform at peak efficiency.  Read More »

3 Tips for Magento Developers to Manage Ecommerce Development Projects Effectively

Managing ecommerce projects, particularly those on Magento, remains a challenging feat for even the most experienced of Magento developers in Sydney, let alone the beginners.

But some developers do deliver successful Magento projects despite the complications and challenges along the way. How do they do it?

Here are three key tips from such successful developers that would help manage Magento projects effectively and deliver outstanding results.Read More »

Magento Development Tips: Forget Everything, Securing Your Magento Store Should Be Your Primary Concern

What makes Magento a widely used and celebrated ecommerce platform potentially makes it one of the most targeted and vulnerable platforms for fraudulent activities.

Just a flaw in the code or an unmaintained extension or update can put your Magento store at risk for spamming, phishing, identity theft and website defacement.

Here are a few reasons that explain why security should be a vital consideration for ecommerce marketers regardless of their business size.Read More »

How to Make Content of Your Magento Website Look (and Work) Good the Creative Way

Every ecommerce marketer realises the significance of web content for their business. However, only the successful ones realise that there Magento store needs much more than a catchy description and product information to sell.

We researched and interacted with ecommerce specialists and Magento web development experts to know what content apart from descriptions and web copy can help ecommerce businesses sell more.

So, here it is.Read More »

4 Ways to Speed Up a Magento Website That Every Magento Developer Should Know

There’s no denying that Magento has provided developers and ecommerce marketers across the globe unsurpassed flexibility and functionality to integrate into their online stores.

However, advanced features and functionality alone don’t help when it comes to driving conversions. Customer experience and satisfaction are equally crucial to improve conversions rates. No matter how innovative features you incorporate in your website, poor loading speed can irritate your customers and induce them to abandon your website.Read More »

Did You Notice What All Successful Ecommerce Brands Have in Common?

The vast ecommerce realm comprises hundreds and thousands of marketers from just-started digital companies to long-established marketers.
While the digital market is said to be a downright challenging space and most businesses fail, some determined marketers manage to make it big on the ecommerce space.

Not only these successful businesses alter the way people buy and sell online but also leave significant impressions to be followed by striving marketers so as to operate effectively.

We just scrutinised a few such powerful ecommerce marketers and whittled down the most common tactics they all share. Let’s take a quick glance at these fundamental ecommerce success drivers.

Read More »