Common Magento SEO Mistakes that Even The Pros Make and Can Easily Avoid

Once you have created a functional Magento website for your ecommerce business, you would want people to be able to find it easily on search engines. This is where Magento SEO comes into play.

SEO is not just a means to get your business found on search engines but a great way to improve the quality and functionality of your website.Read More »

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4 Secrets to an Effective PPC Landing Page

You Google something and find an ad with an irresistible promise that apparently relates to your query only to end up on a completely irrelevant page.

It frustrates you like anything. Doesn’t it.

Unfortunately, many advertisers tend to effortlessly create such scenarios for users with their irrelevant Pay Per Click landing pages.

A pay per click landing page can be a powerful marketing weapon if you know the right optimisation tricks. To prove the point, we have gathered four proven tricks that contribute to a high converting PPC landing pageRead More »

Here is Exactly Why Web App Development Makes Sense for Your Small Business

Every business starts small and aims to make quick progress in terms of customers, brand awareness, profit and revenue. That’s said, it is no wonder that web application development has become a significant aspect of business growth and success.

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Web applications are an emerging trend that has revolutionised the way businesses serve and connect with their customers on the web. While established companies are empowering their business with robust web applications, many start-ups and small and medium sized corporations still fear if web app development is a smart move for their business.Read More »

A Simplified Approach to Designing a Functional Magento Store

As much as flexible and useful Magento as an ecommerce platform is, designing a Magento webstore is a complicated feat to take on. From studying user behaviour patterns to building wireframe structures, a lot goes into developing a Magento store that is appropriate to get launched.

That said, here’s a three-stage process of designing a successful Magento store that would help every Magento developer in Sydney, whether a beginner or a veteran.Read More »

Key Considerations to Optimise Your Pay Per Click Campaigns for Success

Pay per click advertising gets a lot of hype for being one of the highly impactful marketing strategies for driving massive traffic to a website. But traffic and success don’t come easy with PPC.

You must put in a well-optimised PPC approach to ensure that you not only reach your marketing goals but get there fast and effortlessly.

Who should you target?

The success of an advertising campaign largely depends on the target market. A thorugh understanding of the targeted audience is essential to create ads that appeal to the right prospects and perform at peak efficiency.  Read More »

3 Tips for Magento Developers to Manage Ecommerce Development Projects Effectively

Managing ecommerce projects, particularly those on Magento, remains a challenging feat for even the most experienced of Magento developers in Sydney, let alone the beginners.

But some developers do deliver successful Magento projects despite the complications and challenges along the way. How do they do it?

Here are three key tips from such successful developers that would help manage Magento projects effectively and deliver outstanding results.Read More »

Magento Development Tips: Forget Everything, Securing Your Magento Store Should Be Your Primary Concern

What makes Magento a widely used and celebrated ecommerce platform potentially makes it one of the most targeted and vulnerable platforms for fraudulent activities.

Just a flaw in the code or an unmaintained extension or update can put your Magento store at risk for spamming, phishing, identity theft and website defacement.

Here are a few reasons that explain why security should be a vital consideration for ecommerce marketers regardless of their business size.Read More »