There’s no denying that Magento has provided developers and ecommerce marketers across the globe unsurpassed flexibility and functionality to integrate into their online stores.
However, advanced features and functionality alone don’t help when it comes to driving conversions. Customer experience and satisfaction are equally crucial to improve conversions rates. No matter how innovative features you incorporate in your website, poor loading speed can irritate your customers and induce them to abandon your website.
Considering the importance of Magento performance optimisations, we have gathered 4 proven ways to optimise your Magento website for great speed and high performance.
Though an essential part of product presentation, images can sometimes be too large and increase the loading time of your Magento website. And, therefore, optimising template and product images dramatically cuts down on load times and boosts the speed of web pages.
Content Delivery Network
This, in turn, reduces the latency which is usually incurred when static content is served through non-interconnected networks while ensuring a faster response and download time.
Magento Full Page Caching
Amidst a spectrum of in-built features Magento offers is Full Page Cache that enables you to decrease your website loading speed to a great extent. When enabled, the website stores a cache of the user activity right from the time they’re logged into and refers to the same cache instead of database the next time the user logs in.
Not only does caching cut short page loading speed significantly but it also helps prevent downtimes especially during peak traffic hours.
Unnecessary Third Party Extensions
Though Magento offers web developers a wide range of powerful extensions to enhance website functionality, having too many extensions running on your website will only bring down your website performance.
If you have Magento extensions or tools that have not been used for a long time, you will want disable them straight away and improve the speed of your website.
These were just four common ways and there are countless tactics out there to improve the speed and performance of your Magento store.
It can be difficult to heed and implement all the ways and practices without the assistance of a Magento specialist. So, hire a professional Magento developer in Sydney and get started with your Magento speed optimisation.